Feds Rule in 2004 that “White Pride” is “Offensive” and “Immoral”

Feds Rule “White Pride” is “Offensive” and “Immoral”

Justin J. Moritz, AR News exclusive, Aug. 2

If you are looking for more evidence that the United States government is biased against white people, you can add their decision in my trademark case. In February, 2004, I applied for a trademark on the words “White Pride Country Wide.” I did it as an exercise against political correctness. I intentionally did not choose “white power,” “white supremacy” or “the white race” because of the negative connotations of those terms. Trademarks can be denied to offensive phrases.

When I later searched United States Patent and Trademark Office (USPTO) records, I found that “Black Power,” “Black Supremacy,” and “La Raza” (Spanish for “The Race”) had all been approved by the USPTO and been found not to be offensive. The USPTO had also approved and registered “The Black Panther Party” and “Burn, Baby, Burn,” the party’s slogan. The Black Panthers had assassinated white police officers but neither term was found to be offensive or immoral. To me, “white pride” was a non-offensive, positive term, or at least I thought so.

On December 23, 2004, I received my Christmas present from the USPTO. In an Office Action prepared by Barbara Rutland, it denied my trademark, ruling that the “white pride” part of my request was “offensive,” “immoral,” and “scandalous.” Here are her very words:

“Section 2(a) Refusal

“Registration is refused because the proposed mark consists of or comprises immoral or scandalous matter. Trademark Act Section 2(a) U.S.C. 1052(a); TMEP 1203.01. According to the attached evidence from a Lexis/Nexis database and a search of the Internet using the search engine www.google.com, the “WHITE PRIDE” element of the proposed mark is considered offensive and therefore scandalous.”

My Appeal

On January 1, 2005, I decided to appeal the USPTO decision, but not before doing some research. I found that that the following “pride” terms have all been registered as trademarks by the U.S Government:

“African Pride,” “African Man Pride,” “Asian Pride,” “Bahama Pride,” “Black Pride,” “Brazilian Pride,” “China-Pride,” “Chippewa Pride,” “Choctaw Pride,” “Colombian Pride,” “Cuban Pride,” “Dakota Pride,” “Dominican Pride,” “El Salvador Pride,” “Ecuador Pride,” “Gay Pride Apparel,” “Guyanese Pride,” “Havana Pride,” “Honduran Pride,” “Indian Pride,” “Jamaica’s Pride,” “Jewish Pride,” “Kwanzaa Pride,” “Long Beach Lesbian and Gay Pride,” “Mayan Pride,” “Mexican Pride,” “Native Pride!,” “Nicaraguan Pride,” “Orgullo Hispano” (Hispanic Pride), “Orgoglio” (Hispanic—’Great Pride’ (supremacy?)), “Qisqueya Pride” (Dominican Republic Pride), “Rainbow Pride Coach,” “Red Pride,” “San Diego Lesbian, Gay, Bisexual, Transgender Pride,” “Spanish Pride,” and “West Indian Pride.”

The factual evidence for my appeal was overwhelming, or at least I thought so. It seemed as though the federal government wanted everybody to have pride, except white people. It seemed to be a clear case of discrimination.

USPTO denies appeal

In February 2005, the USPTO issued their “FINAL OFFICE ACTION.” It was again prepared by Barbara Rutland. The USPTO upheld its original denial, explaining:

“… prior decisions and actions of other trademark examining attorneys in registering different marks are without evidentiary value (emphasis added) and are not binding upon the Office.”

In plain English, the USPTO was saying that their own records cannot be used against it. Imagine a taxpayer being audited by the IRS. Could he sit back and say, “Go ahead, audit me, but you can’t use my records against me”?

I lost my $1,300 non-refundable trademark application fee.

ACLU denies assistance and adds insult

My next step was to seek outside help from the Minnesota branch of the American Civil Liberties Union (ACLU). I sent a brief letter to the ACLU-MN summarizing my case and asking if they were interested. They initially said they were willing to review the case, so I sent them pages of documentation. I thought I might have a chance since the ACLU prides itself on defending the rights of the little guy. I am white, male, heterosexual, married, employed, native born, English speaking, Christian-valued, have no criminal record, and am a retired law enforcement officer. I could be the perfect “token” case outside their mainstream clientele, or at least I thought so.

In March 2005, the ACLU not only turned my case down but took the opportunity to slam white people and Christians. Renee Hamilton, legal assistant for the ACLU-MN, wrote:

“Thus, when the PTO examined Moritz’s mark, their rejection of his mark was reasonable given that such a slogan has just but one meaning i.e. superiority of what he term (sic) ‘the white race’ over all other races and their brand of Christianity over the other religions.”

The ACLU was fully aware of all the other “pride” trademarks I had listed in my documents. If a “pride” trademark had been turned down for any group of people, other than whites, the ACLU would be in court screaming “Discrimination by the United States Government!”

Center for Individual Rights (CIR) provides assistance

My next step was to seek help from the Center for Individual Rights. They are the conservative response to the ACLU. They are political opposites but much smaller than the ACLU. I corresponded with the CIR through mail, email, and telephone conversations. In June 2005, the CIR politely and professionally declined my request for help, but because of monetary, not ideological considerations.

The CIR did help by putting my case on the Federalist website, a conservative site where attorneys can take pro bono cases. As of August 2005, I had not received any responses.

You can help

The First Amendment of the United States Constitution guarantees the right of the people to “petition the government for a redress of grievances.” If you disagree with the decision of the USPTO in my case, please petition the government.

1. Send an email to the Commissioner of Trademarks


2. Send a letter to

Lynne Beresford, Commissioner of Trademarks

United States Patent and Trademark Office

P. O. 1451

Alexandria, VA 22313—1451

3. Send copies of the is article to other people by email or mail

The Author

Justin J. Moritz is my real name. I am a retired law enforcement officer and have served as a city police officer, a county deputy, a state special agent, and a training director. I hold Associate, Bachelor’s, and Master’s degrees from three Minnesota colleges.

(Posted on August 3, 2005)


Do you get it now?
There is an effort to eliminate “white” people in the USA, especially “white” males.
Do you get it now?
Are you going to stand up for yourself like this guy did?
Or are you going to let the racist government walk all over us?
Already, “white” males are at a severe disadvantage in applying for a job, to a college, submitting a proposal to a government agency (“minority set-asides”). Already “white” males are assumed to be racist whenever they talk.
Do you get it now?

Posted by frank garlo at 5:06 PM on August 3

Poor Mr. Moritz, no one likes him because he posts on Amren. Just listen to this diatribe and what was said about Mr. Moritz in it. Know that “Heather” is white and that she also hates all things white.

This is the enemy:


Posted by RobertB at 5:12 PM on August 3

Wonder if this Barbara Rutland bureaucrat is black or Hispanic. If so, this would explain itself.

Posted by Fed Up at 5:20 PM on August 3

I never hold anyone to a lower standard of ethics! I believe attitudes and conduct are non-dependent of an individuals race! Apparently…some people need to believe that to have white pride would be politically incorrect…because “they” believe to criticize non-whites reveals their own prejudice…for them being white and excusing behavior of minorities makes them feel atop the human pyramid…talk about hypocrisy! I judge “all” by character without curve for people based on their color!

Posted by Eric Deaton Jr at 5:27 PM on August 3

This is not surprising. I work for the Federal Gov’t and my agency recognizes; a Black Affairs Committee, Asian-Pacific, Woman Affairs, Etc. When a group of males over 40 (primarily white, but not exclusively) wanted to form a group, the Agency refused.

Posted by ohjb at 5:39 PM on August 3

Justin, you are to be commended for engineering this absolutely amazing demonstration of the double standard that white people labor under! The amount of thought, research, self-control and sacrifice ($1,300!) you put into it is simply astounding.

I will certainly email and write Ms. Beresford.

Is there a way to complain about trademarks after they are issued that one may find offensive? I’d guess there probably isn’t, but I know that you can complain about vanity plates and have they yanked.

Posted by Paul at 5:45 PM on August 3

How much cleaer does it have to be? The hypocrisy never ceases to amaze me.

Posted by a reader at 5:59 PM on August 3

He should try to trademark the name THE RACE. See what happens.

We can thank the “love everybody” peace fools for the coming violence.

I also feel sorry for Mr. Moritz. He is about to endure a full body cavity IRS audit. He is about to have his back-ground checked by the SS (Secret Service) and FBI and will probably never be able to travel without having the INS pull him aside anytime he returns to America. Speaking of travel, this poor man will NEVER, EVER get on a domestic fligh without interrogation.

By what he has written above, he is now an “enemy” combatant against the Multicultural States of America and I am sure he is on the Souther Poverty Law Center lists, as well as the ACLU and NAACP.

It is a shame there is virtually NO white american organization to defend the white race.

Posted by A White Activist at 6:02 PM on August 3

Please contact me to discuss your case.

Posted by Daveg at 6:05 PM on August 3

What a disgrace! Even a “conservative” ACLU cannot help! No funds? Why is it that we have no organization that all these non-whites have? Is the government giving them the funds they need with OUR tax dollars? You bet they are. Plus these businesses and Foundations such as Carnegie, Ford, and Rockefeller just to name a few. If we didn’t know it before, we sure know now that there is a complete anti-white movement in this country! We have to fight back with everything we have! Why can’t we sue the government for their deliberate eradication of the White race? That is exactly what they are doing and they don’t even bother trying to hide it. I just posted a comment on steinreport.com. The Fair’s website. They supposedly are fighting against illegal immigration. Well, I happen to mention what we all say on this site about how the 3rd world immigration is killing this country and how the 1965 Immigration Act is Unconstitutional and it is a deliberate act to destroy the White Europeans who formed and built this country. They printed some of what I said but deleted any mention of non-whites and what cost they have wrought upon our Nation and our people. They are just typical of so-called groups “fighting” illegal immigration. In fact, I believe it was Dan Stein who heads Fair at one time in an interview wimped out, saying it isn’t about race, all are welcome in America, it is just that illegals are “breaking our laws”. He doesn’t get it. A Nation is it’s Race of people and until people like him realize that, they are doing more harm than good. Let’s all help Justin Moritz and e-mail the above and petition the government.

Posted by BETTY at 6:15 PM on August 3

Sounds like a denial of equal protection to me.

Posted by Hugh Lincoln at 6:40 PM on August 3

This kind of thing is endemic to our society. At my son’s high school, there is a Black Students Union, an Asian Pride Club, a Gay-Lesbian Alliance, and a Maya Club for Hispanics. Mainly as a joke and to test the system, two other fathers and I asked the principal if our sons could start an Anglo-Saxon club. Well, you can imagine the reaction. You would have thought we’d all showed up at the school armed and started firing into the classrooms. There were several faculty meetings, protest marches (of course), AND our sons were all sent to counseling to discuss their “anger issues”. Can you believe it? You’d better believe it.

Posted by Sterling R. Johnson at 6:58 PM on August 3

I am not sure if ANYONE should be able to trademark any version of “White Pride.” Why do you need to trademark it?

As far as the ACLU is concerned, we know they are our enemies and we are going to get them, so LET’S ROLL! (Oops,sorry, I think that phrase is trademark-pending. No joke.)

Posted by The Talmud Mud Turtle at 7:07 PM on August 3

This is outrageous. And I wish you and CIR the best of luck because this definately looks like a case.

I have a question. In Rennee Hamilton’s response, you said that she wrote “thier brand of Christianity over other religions”.

What does the phrase “White Pride, Country Wide” have to do with Christianity? Did you mention to the ACLU-MN that you were Christian? Why would she bring that up?

This is important, because it now sounds like RELIGIOUS descrimination of the part of ACLU-MN in addition to racial discrimination.

Don’t settle out of court. Take this one all the way.

Posted by steve at 7:08 PM on August 3

I don’t see where they’re discriminating against Christianity here and think that this muddles the focus a bit. “White Pride” doesn’t infer any specific religious ideals, merely racial ones.
I do think this is silly of the Trademark office, to say the least and have passed this article along to others.

Posted by Minority In Baltimore at 7:09 PM on August 3

This is perhaps one of the scariest stories I’ve heard yet! Our own government considers it practically an abomination to be white! What are we to do? I’m not ready to curl up in a corner somewhere and die. Is our new ‘diverse’ nation – our ‘melting pot’- to include every people except white? I wish I could afford an island somewhere.

Posted by AvgWhiteGuy at 7:14 PM on August 3

Just what could anyone with three synapses firing expect from the criminal conspiracy that runs this country. You have the right to work at Walmart, and if you can’t get a job there and are young enough, you should be able to particpate in the “War of the Month Club”. Otherwise your utility is very limited and you should stop making waves and that includes pointing out the hypocrisy of your rulers.

Uncle Edgar

Posted by at 7:28 PM on August 3

As I said in a previous comment, hypocrisy is the most common human trait. Of couse liberals see nothing wrong with “Gay Pride”, “La Raza Pride” etc but attack the term “White Pride”.

It is fun to wave this issue in their faces. I am sure that this can eventually go to a federal court hearing and has a very good chance of winning.

Posted by Jim Moore at 7:32 PM on August 3

Wow. There it is. Racist hate…against White people!! I sure hope you can find a lawyer, and take it to the Supreme Court

Posted by Robert Cummings at 7:32 PM on August 3

I would check out the Council of Conservative Citizens and ask who they would recommend. This seems like something they would at least be interested in looking into.


If they can’t help you find a lawyer to take this further, you’ll be hard pressed to find one on your own.

Keep us updated.

Posted by sbuffalonative at 7:43 PM on August 3

Among white people in this country – dazed and stupified by self-hate indoctrination coupled with crucial details about Paris Hilton’s toenail gloss – there is a growing awareness of a capacious scheme to render us second-class citizens in our own country. (And don’t bother with sermons about how this country was the Indian’s and we stole it. We took the real estate, not the country. The Indians were a neolithic throwback society bucketing along in the Industrial Age; if Northern Europeans didn’t bump them off – some other group would have. Goodbye!)

Remember: White Americans are primarily responsible for making the United States the richest, most powerful nation in the history of the world. Other races and ethnic groups soak themselves in gob-spit boasts to take credit for the success and awesome power of this nation – but, no, amigos, WE built it. And we built it out of nothing.

Up to now, we haven’t thought about that fact much. Didn’t have to. But now it’s becoming evident that the fruit of all our labors will be turned over to other, more “deserving” groups: the precious squeaky-wheel subcultures and whining shakedown troupes.

It all comes down to a simple phrase like “white pride” to shove the dirty little slide under the mental microscope. Even the most brain-dead among us would wonder why the words, together, are all but outlawed.

Next, they may even begin questioning the explanations. You know the familiar rants: We’re spoiled. We’re privileged – although scant attention is given to the fact that we might just deserve those privileges. Why, it’s scandalous just to suggest whites be proud. After all, we’re the exploiters. Right?

Other groups – no matter how tawdry and backward – can have pride. Sure. They can erect memorials, thump their chests, bloat with ego, toast their imaginary accomplishments with Coronas and Grand Mariner. And don’t forget to throw in some loud, tinny native folk “music” for the celebrants.

But not the honkeys. No pride for them. Golly, gee, no. That’s racism. Isn’t it?

As some have noted at this site, it will get worse before it gets better. And maybe that’s a good thing. As the degradation becomes more and more obvious, the consciousness will grow among more and more of us. It can’t happen any other way; no action without a reaction, as Newton noted. Remember: We’re smart. We notice.

Send the emails, if you feel comfortable doing so. Don’t put yourself in a situation in which you’ll later grovel for mercy – that’s worse than speaking out. Share posts on websites like this one. Talk to each other. Let the awareness grow.

If it’s going to change, WE will have to change it.

Here’s some good reading on that. Check out “Let’s Get Small” at http://www.conspiracypenpal.com/. Edgar J. Steele is an attorney, the author of “Defensive Racism” and another smart guy who’s fed up.

Posted by Curt at 7:48 PM on August 3

you dont need approval from the bigots that are destroying this country from the indide out,theres a market for your shirts,after all,besides trying to make a statement against the amerikan gestapo,money is the bottom line,sell the shirts,i’ll take 4.you dont need the governments backing, its the people who will get behind you on this,and its the people who will eventually take the stand to take this country back.viva la revolucion.

Posted by nukin at 8:13 PM on August 3

If I was black and damn proud of being black and I want to be heard as a black man and stand for a black cause and unite my fellow black citizens to stand with me in this black cause….. this is ok ….Even on network television or in any public forum this ok and perfectly acceptable in our new society. Don’t get me wrong here. I have no problem with pride as a matter of fact I encourage pride. As a matter of fact on that exact same note… I am white and damn proud to be white ……….hold on hold on ……..hold on a second you cant say that ……that’s racist…….shame on you……..you cant say white and pride in the same sentence its not politically correct anymore. If you are proud to be white you are a racist. Period. Somehow white pride has become forbidden yet any minority pride is celebrated.

Posted by Steve from cape Canaveral at 8:30 PM on August 3

Check it “White Trash Shame”. I’m sure that they will have no problem with that.

Posted by Angry White at 8:32 PM on August 3

The best course of action is to use the slogan anyway, Liberal whiners will see it, become angered the then you will be able to get national attention on why whites are being discriminated against.

Posted by Jim at 8:38 PM on August 3

Don’t give up yet. How about, just to document their reaction, try applying for European Pride, Anglo Pride” Anglo-Saxon Pride” Caucasion Pride, American Pride, USA Pride, Europe Pride, Western Civilization Pride, etc…get them farther and farther out on a limb…then cut it off.
And yes, we should all write and say how offended we are at all the other “prides”, especially the ones that use words like “Supremecy” or the like….

Posted by Robert Cummings at 9:18 PM on August 3

3 thoughts on “Feds Rule in 2004 that “White Pride” is “Offensive” and “Immoral”

  1. Ahh white people, it is time for us to go extinct, and leave this world to the non-white black&colored races. If there were no more white race then the blacks will find some other “whipping boy” to holler ‘RACISM’. It would most likely be the various Orientals&north Indians, they will be the next honkey/cracker racist& when the Orientals go extinct who will be next? Well I dont see the American indian&polynesian escaping the black mans accusations. It will just go down the color line, til blacks are left with themselves and it will be all “colorism” within the black community.

  2. Pingback: “And You Call Me A Racist?!” | ELLIOT LAKE News

  3. If it is racist to have pride in the culture I was born into then I must be a racist. Oh well I’m not losing any sleep over that revelation.

    In a way I guess my mind is looking for a peaceful way to live with the other races present in America today. Yet the more I look into current events and how they all come back to the very issue of population displacement by force. It becomes clear that a peaceful resolution is no longer and probably never was possible. Which leaves two options for white men in the world today. One, sit back, do nothing and watch our culture and physical presence disappear to be replaced with a society of half baked free loaders who run the infrastructure into the ground. Two, stand up and make life for the other races attacking America unbearable or the obvious final outcome of full on race war.

    It is obvious by now that the United States government has no intention of stopping the flow of immigrants so the only logical means to hinder the incoming hordes would be to make coming here uneconomical or unsafe for them. Unfortunately to do this white men and women would first have to stop being afraid of what other races think of them. Who gives a damn what the other races think because if they could build their own societies properly then they wouldn’t have to come here and wreck ours. Did our ancestors care what the black slaves thought of them? No they didn’t, that’s why blacks and such were slaves! White people were slaves to and still are for the most part. America was semi-fine until the 1960’s when the sub groups started demanding rights, and that was the biggest mistake ever. Integration: Good for computers, bad for civilizations.

    What I find even more disturbing is how if you look on the C-Span channel you see all these middle aged and old white guys talking about a lot of nothing in Congress. Which is misleading as it implies that white people still run the show, if white people were running the show as it were, then why would the offices and sub departments be so biased against its own white citizens? This leads me to believe the government is staffed by a primarily non white work force, operating behind the scene’s off camera. Those white men on TV must either be brain dead or are just really stupid if this is the case.

    You can dress a monkey in a suit all day and pretend he’s human but at the end of the day when the suit comes off he’s still a monkey.

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